On the spot: Smirnoff Nightlife Exchange Project

A massive global event was held on the night of 28th November 2010. A huge party around the world was witnessed by more than 18,000 people from five continents on the best global nightlife come to life as part of The Smirnoff Nightlife Exchange Project. 14 countries: Argentina, Australia, Brazil, Canada, Germany, Britain, India, Ireland, Lebanon, Poland, South Africa, Thailand, USA and Venezuela pair up to exchange the best of their local nightlife culture, as voted by the public. The attendants had the chance to experience the best of nightlife from their exchange country at events that merged music, entertainment, fashion, drinks, food and more.

Australia exchanged nightlife with Brazil for an event that brought  São Paulo and Rio de Janeiro to Sydney  for one night in Sydney. The Metro Theatre was transformed into a Brazilian carnival bringing the warm and joyful spirit of Brazil to Oz. Samba dancers, drummer performances called “Batucadas” and delicious Brazilian BBQ delights, as fried bananas and pineapples, roasted chicken and shrimps completed the night.  Moreover, a great line-up took to the different stages of the theatre. Bonde do Rolê brought their sound of baile funk-inspired electro-pop to Australia and performed to a huge crowd of 1,300 fans. Alongside Bonde do Rolê were performances by a host of local talent including samba band Samba Groove, DJ Anna Lunoe and Hoops vs United Colours.

Exclusive guests, including Ruby Rose, Didier Cohen, Jane Gazzo and many Brazilians from the local expat community, were treated to a selection of Brazilian-inspired cocktails including the classic Batida, Caipiroskas with fresh guava juice and lime and Brazilian Mules served with a hint of the Amazonian Acai berry juice.  At the same time, across the world in Sao Paulo, Brazililian guests in were treated to the best of our home-grown talent from Modular artists Muscles, Bag Raiders and Van She.

Smirnoff will continue to offer fans exclusive content including videos and images of the experience at www.facebook.com/SmirnoffAustralia, as well as updates for more unmissable experiences in 2011.