Local Celebrities to Attend FIFTY SHADES OF GREY Launch Event

The most talked about film of 2015, Fifty Shades of Grey, will be revealed to Australian audiences at an exclusive first screening on Wednesday February 11.

The event will see fans of Fifty Shades and local celebrities hit the film’s official launch party at Byron Kennedy Hall followed by the hotly-anticipated first screening at Hoyts Cinemas, Entertainment Quarter.

Some of the VIP guests attending the Sydney screening include Australian Hollywood star Teresa Palmer, The Bachelor’s Sam Frost, Miranda Tapsell, MKR’s Manu Feildel, Danielle Cormack, singer Johnny Ruffo, Sophie Lowe, Michael Dorman and Andrew Morley among others.

Excitement and anticipation for Fifty Shades of Grey has reached fever pitch with the trailer becoming the first trailer in history to hit 100 million online views in one week. Cinemas across Australia also responded to the demands of eager fans by putting tickets on sale in November, three months prior to the film’s release, resulting in sold-out opening day sessions at most of the major cinema locations.

Based on the biggest and fastest-selling book series ever by E L James, Fifty Shades of Grey sees Jamie Dornan (Marie Antoinette) and Dakota Johnson (The Social Network) step into the iconic roles of Christian Grey and Anastasia Steele.

The film is directed by Sam Taylor-Johnson (Nowhere Boy) and produced by Michael De Luca and Dana Brunetti alongside James. The screenplay for the film is by Kelly Marcel.

Simultaneous launch screenings will take place in
Melbourne, Brisbane, Adelaide and Perth.