Metro-Goldwyn-Mayer Studios Inc. (MGM) and Twentieth Century Fox Home Entertainment announced today that BOND 50 is the bestselling Blu-ray box set of 2012 with projected worldwide sales totaling $50 million in consumer spend to date. The unprecedented 23-disc premium collection features all 22 classic films on stunning Blu-ray for the first time and more than 122 hours of bonus features. The highly collectable box set was released in Australia on September 26; with international markets releasing throughout September and October.
The BOND 50 box set release was timed to coincide with the 50th anniversary celebration of the Bond franchise in 2012. The year-long campaign, launched globally at the annual Consumer Electronics Show in Las Vegas, included a first of a kind exhibit of Bond vehicles at San Diego Comic-Con, the re-release of Dr. No in U.S. movie theaters and a Roger Moore International press day before culminating with the “007 Days of Bond: the Blu-relay Tour” throughout the UK.
“The Bond franchise is alive and stronger than ever as evidenced by the spectacular sales of the BOND 50 box set,” said Michael Brown, Executive Vice President, Marketing, MGM. “BOND 50 has become an instant collector’s item and a must have for any Bond fan this holiday season.”
Debuting just prior to the theatrical premiere of SKYFALL, the BOND 50 box set includes an additional space for that Blu-ray when it is released next year.