Gamers Can Experience Highly Anticipated Games Before Release

Electronic Arts, Australia is excited to announce the debut of its “First Play Game Tour,to be held in five key shopping centres across the country. The First Play Game Touris a unique chance that will give gamers the opportunity to experience some of EA’s most-anticipated video games before they hit the shelves.

Each stop of the tour will be held over four days and will feature launch events, gaming tournaments, celebrity appearances and exclusive merchandise giveaways. Titles featured on the First Play Game Tour will include: EA SPORTS FIFA 13, Need for SpeedMost Wanted, Medal of HonorWarfighter and more titles from EA Mobile.*

EA has an incredibly strong line-up of games this year. The First Play Game Tour is a great opportunity to bring these games to our fans before their release,” says Simon Smith-Wright, Regional Marketing Director at EA. “This is the first time EA has had the chance to put on a public event of this magnitude in Australia.  We’re excited to meet our players around the country and to give them the opportunity to experience the best of EA.

EA’s First Play Tour kicks off on the 13th September at Highpoint Shopping Centre, Melbourne from Thursday 13 to Sunday 16 September, 2012.

The First Play Games Tour continues in the Centre Court in each of the following centres during these dates:

  • VICHighpoint Shopping Centre – Thursday 13 to Sunday 16 September, 2012
  • NSWWestfield East Gardens – Thursday 20 to Sunday 23 September, 2012
  • NSW Westfield Parramatta – Tuesday 25 to Sunday 30 September, 2012
  • QLDWestfield Carindale – Thursday 11 to Sunday 14 October, 2012

For further details on locations, events and times, please visit:

For your chance to attend exclusive launch events in each city keep an on eye on the EA Games Australia Facebook page for more information: