Australia’s love affair with PlayStation revealed

On the eve of the most romantic day of the year, love is most certainly in the air, just as it is between Australian gaming fans and PlayStation®. Sony Computer Entertainment Australia (SCE Aust.) today revealed that, according to data from NPD Group Australia, the PlayStation brand held the market leadership position in the total interactive entertainment category for 2013[1], the third year in a row. Also for the third year running, PlayStation®3 (PS3™) was the number one selling home console last year. Completing the trifecta of firsts, the PlayStation®4 (PS4™) system moved into the top spot for next generation console sales last month[2], as stock became more readily available in Australia.

SCE Aust. secured this hat-trick of wins following a hugely successful 2013. Highlights for the year included the release of hit titles The Last of Us™ along with the latest instalment of the Gran Turismo® franchise, Gran Turismo®6 for PS3 and, of course, the release of the brand new PS4 system in November.

“It has been an enormous 12 months for PlayStation in Australia,” said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia. “These results reflect not only the passion Australians have for the PlayStation brand overall, but also the strength of the individual platforms we have. For PS3 to perform so well, nearly seven years after its launch, is testament to the features, entertainment services and quality gaming titles delivered throughout its lifecycle and in 2013.”

“The arrival of PS4 at the end of 2013 has further strengthened the love affair Australian gamers have with PlayStation.  PS4 has been an astronomic success in Australia; a story that is replicated around the globe. As the world’s most powerful home console, PS4 truly represents the next generation in gaming and will help keep the PlayStation brand at the pinnacle for a long time to come.”