Melbourne To Host The 2011 Smirnoff Nightlife Exchange Project

    Today, the Smirnoff Co. announced that Melbourne will host the Australian Smirnoff Nightlife Exchange Project on 12 November with a one-of-a kind Italian themed event taking place at Peninsula, on the Harbour Esplanade in the Docklands.

    Last month Smirnoff revealed that Australia will be swapping nightlife experiences with Italy as part of a unique global experience in which 50 countries celebrate the best of their local nightlife. While Aussie groups Nervo and Bang Gang Deejay’s jet over to Italy, Melbourne gets ready to experience a real taste of an Italian festa…

    The Australian edition of the Smirnoff Nightlife Exchange Project is set to be an unforgettable night with over 2,500 guests expected to attend. Junior Jack & Kid Créme and Alex Gaudino will headline the Italian-inspired event at Peninsula. The warehouse space will contain several different zones, constructed especially for the event. Each room will represent an element of Italian nightlife – offering Australian fans a chance to “travel” from historical Rome, to an 80s disco in the Alps, to fashionable cocktails in Milan, in just one night!

    Australia’s ambassador Anna Lunoe will play host on the night and is calling out to fans of nightlife to get involved in the biggest event of the year, by applying for free tickets to the event via the Smirnoff Australia Facebook page If you’re going to be in Melbourne on November 12, what are you waiting for?!

    Palaisozak in the Italian city of Turin will be transformed into an Australian beach party for 3000 people, complete with palm trees and deck chairs, with Aussie groups Nervo and Bang Gang Deejay’s performing from a  specially constructed lifeguard hut. Italian radio DJ and Smirnoff ambassador Max Brigante will MC the event.

    Now in its second year, the Smirnoff Nightlife Exchange Project sets out to uncover the best of global nightlife, and bring together different cultures to create an extraordinary nightlife experience. With the audacious goal of helping 10 million people discover, share and swap unique nightlife, the Australian team is already gearing up to be part of an epic worldwide event like no other. Over 10,000 ideas have been submitted from all corners of the globe, including local cocktail recipes, new dance styles, types of music and city fashion trends.

    Madonna will attend the New York celebration to help handpick the overall global winner of the dance competition from 10 finalists who will be flying to New York from all over the world. Finalists will compete in front of Madonna for the chance to be one of her backing dancers for her next world tour.