Pharrell Williams Launches G-Star RAW: Elwood X25

Pharrell Williams launches latest collection G-Star RAW: Elwood X25.

The campaign was photographed featuring Pharrell Williams and Dutch model/artist Marte Mei van Haaster, in an array of vibrant industrial and pastoral scenarios, bringing the spirit of the collection to life.

Launching in A/W, G-Star RAW and Pharrell are proud to introduce the G-Star Elwood X25 collection which celebrates innovation, creativity and self-expression. Reinforcing the message of freedom of choice has inspired 25 unique prints, created for male and female wearers, which are all walking conversation starters and no doubt will impress and punctuate any street style wardrobe.

Once again, G-Star has elevated the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. The artistic outcome of the Elwood X25 collection reflects Pharrell’s personality and style – creating a new narrative for G-Star which we’re really excited about.

According to Pharrell, “The 25 prints are an expression of true creativity. They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.

Pharrell’s creative leadership and unique role as the brand’s cultural barometer for global audiences resonates in each nonpareil print and its own unique story.

The G-Star RAW Elwood X25 range drops in-stores Feb 16th – Available here