Netflix Finds Pausing Rate Surges on Halloween Night

It’s October 31, All Hallows’ Eve. The time is 7:29 p.m. Out of nowhere, a bell sounds, a leaden ding-dong, ding-dong that reverberates through the house like a tell-tale heart. And then you realise: it’s coming from the front door! Is the remote control nearby? Because you’ve got to press pause on Stranger Things before greeting the expectant ghosts and goblins that await.

Pausing and playing can be a real workout for the thumbs of Netflix members who stay on front-door duty to greet The Walking Dead on Halloween night. Fortunately, this year they can consult a guide to “Pause and Effect,” with suggestions for shows that are fast and fun like Fuller House to watch when the creepies are crawling and what Stranger Things to turn to after they’ve gone home.

Does this back and forth between pause and play sound all-too-familiar? Well, now we know why. Today, the crack team of Netflix data scientists in the Candy and Confections Division announced that pause rates across the country increase up to 30 percent during trick-or-treating. That’s right, many Netflix members are pressing pause before they get up to pass out fun-size monster munchies. Throughout the U.S., the pause rate peaks at 7:29 p.m., which makes it the golden hour to maximise your Halloween haul.

“More pauses mean more candy. It’s really that simple,” says Dr. Heathcliff Barr, Chief Candy Officer at Netflix. “We love Halloween and hope that our tips help Americans either to scoop up as much candy as they possibly can or to enjoy their favourite scream-reel on Netflix without too many hair-raising interruptions.”

Netflix wants all its members to enjoy a safe but spooky Halloween, whether they’re trick-or-treating or play-and-pausing. And for those who wish to avoid interruptions to Scream but still want to be a good neighbour, Netflix has devised a treat: a Halloween Doorbell Hack, which should do the trick.

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