Smirnoff Limited Edition Launches “Start Pure” Interactive Gallery With Sydney Artists

To celebrate the launch of two limited edition Smirnoff No. 21 pack designs by acclaimed Australian artists Beastman and Nanami Cowdroy, for one week only Smirnoff Australia is opening an interactive gallery in Sydney’s Surry Hills. Inspired by the theme of creating something visually stunning from a blank canvas, the Smirnoff Start Pure Gallery will house a one-of-a-kind art installation that allows visitors to help create a piece of artwork that will contribute to the design for a third, and final, Limited Edition pack – only five of which will be created.

The gallery will be open to the public from Friday 2nd until Thursday 8th March, 10am – 5pm daily, and will also allow visitors to see the large scale versions of the pack designs by Beastman and Nanami, as well as exclusive artwork from both artists.

Smirnoff No. 21 is ten times filtered and triple distilled, making it the perfect vodka for creating great mixed drinks. Inspired by this dedication to producing quality vodka, Beastman (Brad Eastman) and Nanami Cowdroy were also invited to create their own interpretation of purity, starting with a blank canvas. The result is two distinctively different designs that evoke a sense of both beauty and imagination. Their unique and visually spectacular box prints reflect the Smirnoff belief that ‘The Best Mixed Drinks Start Pure’.

Smirnoff Australia is thrilled to partner with Beastman and Nanami, who exude amazing creative vision in everything that they do. Commenting on his exclusive pack design Beastman says, “I tried to push the theme “start pure” through the design  – conceptually you start with nothing and you add life and you add years of hard work, and then you become something. Creating little stories that mean something to me, that’s what I love that about being an artist. I love that I can trigger people’s thoughts and trigger people’s emotions.”

Remarking on her design, Nanami says, “I found the Smirnoff concept of “purity” to be ideal, as I’m accustomed to starting with a blank canvas, which I find is always exciting and enticing. I was inspired by the unique twisting design of the Smirnoff Limited Edition pack – which sparked the idea of a playful octopus, its tentacles coiling around and embracing the bottle within.”

Visitors to the gallery will be able to view both artists’ designs first hand, as well as produce their very own of pieces of art using the paper chromatography process – a method for testing the purity of compounds and identifying substances. Once produced, each individual artwork will be stored in a display case on the gallery walls, contributing to the overall artwork, which will evolve over the duration of the gallery opening period.

Following their visit to the Smirnoff Limited Edition Gallery, participants will be able to visit the Smirnoff Australia Facebook page www.facebook.com/SmirnoffAustralia and tag their piece of art.

The wall of art created by the gallery visitors will be captured and printed as a third Limited Edition bottle pack, and the five copies will be offered as prizes in competitions run through selected publications.

To celebrate the project, a pair of Limited Edition cocktails, inspired by each of the artists, were created: The Beastman Caipiroska and Nanami’s Japanese Slipper.

Here enjoy some postcards of the venue below:

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