Canada’s sweetheart Avril Lavigne, has been the focus of the internet’s ridicule and fury over the last few days following the release of the video for her latest single ‘Hello Kitty’.
Whilst never a critical success thanks to her weak take on pop-rock, the 29 year old has amassed a legion of adoring fans. However, over the last few years she’s been known more for her exploits outside of music such as marrying Nickelback front-man, Chad Kroeger.
Seemingly, her new album – a festering parasite of an album that worms its way into your mind devouring intelligence and leaving the listener a drooling, shell of a human being – was an attempt to jump start her ailing career and make get people talking again.
And indeed they are talking, but not for the right reasons.
On Wednesday Lavigne launched the video for the truly horrific dubstep/pop hybrid ‘Hello Kitty’ that is every bit as horrendous as the song, which in itself is an achievement.
Shot in Japan, the video follows Avril as she dances woodenly through various stereotypical Japanese settings, complete with a set of doe-eyed, cloned Japanese dancers. The styling and portrayal of Japanese culture has been accused of being racist and insensitive in its portrayal.
Clearly perturbed by the feedback, Lavigne went to Twitter to voice her opinion on the accusations of racism – ‘Racist? Lololol! I love Japanese culture and I spend half my time in Japan. I flew to Tokyo to shoot this video specifically for my Japanese fans, with my Japanese label, Japanese choreographers AND a Japanese director IN Japan.
Do you get the impression she likes Japan??
Whether racist or not, that’s for the viewer to decide. One thing’s for sure, we wish the video had stayed in Japan…locked in a safe and dropped at the bottom of the Sea of Japan. Then again, that might awaken Godzilla…still that would have been better than having to listen to the song or watch the video in the first place.
And if you fancy ruining your long weekend check the video below but we warn you – once it has been watched it cannot be unwatched and unlike the video in the Ring you don’t have the peace of mind of a quick demise after watching it. YOU HAVE BEEN WARNED!