FIFTY SHADES OF GREY OPENS BIGGER THAN SEX AND THE CITY, TWILIGHT & THE HUNGER GAMES IN AUSTRALIA
Fans across Australia have flocked to cinemas in record-breaking numbers for the opening day of FIFTY SHADES OF GREY with the film grossing over $2,506,663 at the box office yesterday. This surpasses the opening of both SEX AND THE CITY films, the first TWILIGHT film, the first HUNGER GAMES film and even the biggest Bond film of all time, SKYFALL.
This places FIFTY SHADES OF GREY as the biggest February opening day of all time and the biggest opening day for an MA rated film in Australia, surpassing The Hangover 2.
Fan anticipation hit fever pitch in the lead up to the film’s February 12 release with premium cinema offerings selling out weeks in advance. Last night saw the largest and fastest-selling Chicks at the Flicks event take place with over 20,000 women attending the events at Event, BCC, Greater Union and Village Cinemas nationwide.
FIFTY SHADES OF GREY’s opening day represents an extraordinary 74% market share of the Top 10 films at the Australian box office and Universal Pictures’ widest ever release in Australia with the film playing at 277 locations and 523 screens nationwide.
Those curious to see FIFTY SHADES OF GREY this Valentine’s weekend are advised to book now, with cinemas adding extra sessions to keep up with the unprecedented demand for tickets.