DEMI LOVATO AND DNCE NAMED JBL® BRAND AMBASSADORS
Multi-Platinum Recording Artists Join JBL’s Growing Roster of Luminaries in Sports, Entertainment and Music
HARMAN, the premier connected technologies company for automotive, consumer and enterprise markets, has announced that multi-platinum singer, songwriter and actress Demi Lovato, and American pop band DNCE, have been named global brand ambassadors for the company’s JBL® audio brand. Lovato and DNCE will appear across several JBL marketing and social channels and will participate in select events and experiential campaigns for JBL in the coming months.
“Demi Lovato’s fearless commitment to inspiring people around the world through her bold music and passion for social causes reflects the irreverent spirit of JBL and the brand’s reputation for remarkable sound, making this an ideal match,” said Ralph Santana, Chief Marketing Officer of HARMAN. “We are thrilled to bring Demi’s creativity and talent to our growing roster of high-energy ambassadors and are excited to work with her on activations that surprise and delight her fans around the world.”
“DNCE is one of the fastest rising musical acts in the industry with an incredible global following, matching up perfectly with the energy and authenticity of our flagship JBL brand,” said Santana. “Joe Jonas and DNCE have a deep connection with fans that inspires tremendous engagement and a passion for music and culture. We have already begun to collaborate with the band and are planning some groundbreaking activations to bring fans even closer to the artists. Like the JBL brand itself, we want to bring epic experiences to those who love music as much as we do and Joe and DNCE are right there with us.”
Lovato and DNCE expressed their gratitude upon being announced as JBL’s newest ambassadors. “I’m happy to join JBL’s group of ambassadors alongside an amazing group of athletes and artists, including my friends of DNCE,” said Lovato. “I look forward to collaborating with JBL as an ambassador to amplify great music in new and innovative ways.”
“We are excited to partner with JBL, one of the most sought after brands in audio,” said DNCE. “As ambassadors we look forward to working together to share our sound in new and exciting ways.”
Lovato and DNCE join an impressive roster of global figures serving as HARMAN brand ambassadors, including 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer A.R. Rahman, and soccer star Jerome Boateng among others. JBL’s ambassador team reflects the brand’s continued emphasis on forging unique and integrated partnerships that reach deeply into culture via music, sports and entertainment.
Fans can go to JBL.com/demi and JBL.com/DNCE to learn more about Lovato and DNCE’s new role as JBL brand ambassadors. Fans can also see JBL Everest headphones and Pulse 2 portable speakers featured in DNCE’s music video for their hit song “Body Moves”.